Would you hire an accountant that wasn’t certified? Would you trust a doctor that wasn’t board certified? The answer is probably “No”. Certification is a way for professionals to demonstrate an understanding of technical information related to their field and to prove their abilities to both their peers and clients. When you hire a certified professional, you are gaining an assurance of a level of competency. Just as you would not hire a non-certified tax accountant or family physician, you should also not hire a non-certified photographer.
The certification process for photographers involves an extensive written exam as well as a portfolio image review by a panel of highly qualified judges. To gain the Certified Professional Photographer (CPP) status, the photographer must demonstrate an above average level of technical photographic knowledge as well as a real-world ability to provide outstanding images for clients.
Because the photography industry is highly creative and subjective, it often attracts individuals that have a camera and a love for photography, but not much else. They lack training, formal education as well as the business acumen needed to operate a company and provide a high level of customer service. Often times, the customers are the ones that suffer the greatest with sub-par images of their cherished family memories or important life moments.
In response to this dilemma, the Professional Photographic Certification Commission was formed and the CPP process created. The industry agrees that Certified Professional Photographers are highly skilled and have proven their abilities. They demonstrate a commitment to photography not only as an art form, but as a profession.
The next time you need to hire a photographer for a family portrait, wedding or even business project, be sure to hire a Certified Professional Photographer. You’ll be glad you did. For a complete listing visit www.certifiedphotographer.com.
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